![]() If you aren’t at that level yet, then consider expanding and making yourself known on the Web until Google can’t ignore you anymore. But Google tends to reserve some of them (Knowledge Panel in particular) for well-known brands with a large online presence. Of course, you can still get all these things for your site. On the other hand, you don’t need Schema to get featured snippets (although it certainly won’t hurt). You can get rich snippets by using Schema markup on your pages. A simple way to check: if you see a pretty-looking snippet below Position 0, it’s a rich snippet. It’s an ordinary rearch result with extra fluff (e.g. A rich snippet is not a search result placed by Google above the organic results. Since both terms have the word “snippets” in them, it can be easy to confuse the two. This is a personalized news feed Google generates for you based on your search queries. You can get a Knowledge Panel for your business by creating a Google My Business listing. You may often see a Wikipedia link in those. To display information in these panels, Google collects information from multiple websites it considers authoritative. The same OneBox can display many other kinds of information, such as sports news, stocks, flights etc. If you’ve ever Googled things like “today’s weather”, that’s where the search engine shows you the forecast. The difference is that you have very little control over those things, and it’s mostly up to Google whether or not to display your site in those entities. Many of them are not actually featured snippets. Google strives to be as helpful as possible and places many different things above the organic search results. Mind you, not everything you see above the organic results is actually a featured snippet! Clearing it up first is going to help us later, so let’s start with… What featured snippets AREN’T If you want to maximize your click-through rates, you want to optimize your site both for Position 1 and Position 0. What snippets do is make SEO more complex. Even though organic results get roughly 11% more clicks than featured snippets, the latter still generate 8.6% of clicks. Sometimes Google shows snippets which do not display accurate or relevant information.ĭo featured snippets make SEO worthless? Of course not.Users often don’t click on them because the content they want is shown directly in the snippet.As mentioned before, even the top organic results are shown lower.A featured snippet can show more content than a regular search result, even one enhanced by schema markup.Your search result is placed in the most visible spot.Why do some people have a problem with featured snippets? As with everything, there’s good and slightly not as good. You know – where you want to place your site by doing SEO. Believe it or not, many would like to return to the times before featured snippets, when the top of Google’s first page was occupied by the best organic results. Depending on when you became an Internet user, it may very well be true for you: Google introduced them back in 2014. ![]() ![]() It feels like featured snippets have been with us forever. ![]()
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